Alicia Pérez Fuentes · Veterinarian · Product discovery & clinical workflows

I turned a real veterinary workflow gap into DermaPetTrack.

As its Creator and Product Lead, I independently moved from clinical observation to user research, product definition, requirements, Figma prototyping, beta delivery and usability-led iteration.

Madrid, Spain · Spanish (native) · English (C1 TOEFL)

DermaPetTrackFunctional beta · Android + web
DermaPetTrack core workflow: anatomical anchor, photo capture and chronological comparison
One continuous product story · from clinical observation to functional beta

DermaPetTrack · Public product overview

Making visual follow-up easier to retrieve, compare and discuss over time.

My role
Creator & Product Lead
Context
Independent pre-market product
Timeline
Jan 2025 — Present
Current stage
Functional Android + web beta

My end-to-end responsibility

Problem discovery · User research · Product definition · Requirements and prioritisation · Figma workflow design · Beta delivery · Usability review · Product iteration

01 · Why I created it

Visual follow-up breaks down when reference images are missing or disconnected from clinical context.

I began with a recurring gap I observed in clinical practice, then investigated it through an exploratory owner survey, veterinary feedback, and veterinary and human-health literature. When reference images are missing—or disconnected from anatomy and time—clinicians and pet owners may struggle to see how a condition is changing, meaning improvement or deterioration can be missed or recognised late. This weakens continuity when care passes between team members, makes comparison more subjective and creates avoidable uncertainty and repeated follow-up questions.

02 · The product direction

Connect each visual record to anatomy, context and time.

Dermatology provided the first use case because progress is often slow, subtle and highly dependent on visual comparison. DermaPetTrack structures serial images and follow-up information into an anatomically anchored longitudinal record designed around clinic-to-home continuity.

03 · The core workflow

Anchor → Capture → Compare.

A simple foundational flow helps users locate the area, record relevant evidence and return to the same clinical context over time.

Selected product evidence

From a selected Figma workflow to a functional beta.

DermaPetTrack is a modular product. The complete high-fidelity Figma prototype covers the wider system; this section shows one workflow from the priority-one visual follow-up module and how it was translated into the current Android and web beta.

Earlier design stage01
Five selected DermaPetTrack Figma screens showing pet creation, anatomical view selection, location marking and clinical image capture
Selected Figma workflow · Priority-one visual follow-up module

Create a pet Select an anatomical view Mark the affected area Add a clinical image

Selected high-fidelity workflow

A selected workflow from DermaPetTrack’s wider modular Figma prototype, used to define the priority-one visual follow-up experience before beta implementation.

Request additional selected Figma material
Current stage02
DermaPetTrack running across a laptop, tablet and Android phone
Functional beta evidence · Selected walkthrough shared privately

Functional Android & web beta

The selected product direction was translated into a working beta and refined through implementation, hands-on testing and product iteration. The beta evolves the earlier design rather than reproducing it exactly.

Implementation context

Flutter/Dart · Android & web · Firebase services · AI-assisted coding workflow

Request a selected beta walkthrough
View the full product map and supporting product artefacts

Selected roadmap view

The beta is the first module—not the limit of the product.

Research into the core visual problem also surfaced adjacent gaps in clinic-to-home continuity. I separated what needed to be built first from what should be explored next, then translated the broader direction into a modular roadmap, detailed requirements and selected high-fidelity concepts.

  1. Current beta01

    Structured visual follow-up

    Anatomical anchoring · image history · chronological comparison

  2. Future roadmap02

    Clinic-to-home continuity

    Communication · reminders · treatment follow-up

  3. Future roadmap03

    Broader care workflows

    Hospitalisation · preventive care · connected health

Future roadmap categories are shown at a high level. They were researched and documented in the detailed PRD, with selected workflows explored as high-fidelity Figma concepts. They are not part of the current functional beta; detailed workflows, sequencing and proprietary logic remain private.

Discuss the broader product direction

How I developed DermaPetTrack

DermaPetTrack, developed across the full product journey.

Every step below belongs to one continuous product. Together, they show how I translate a real veterinary-care problem affecting both clinical teams and pet owners into evidence, product decisions and a working experience a multidisciplinary team can evaluate and build upon.

  1. 01

    Observe and research

    I combined clinical observation, exploratory owner survey data, veterinary feedback and veterinary and human-health literature to investigate visual follow-up and adjacent continuity gaps.

  2. 02

    Frame the product

    I translated the findings into a focused first-module scope, user journeys, priorities, success criteria and a modular product strategy for related care workflows.

  3. 03

    Define and prototype

    I wrote a detailed PRD, developed the modular roadmap and created selected high-fidelity Figma workflows focused on clarity, continuity and clinical relevance.

  4. 04

    Deliver a functional beta

    I took selected workflows from product definition and prototype into a working Android and web beta, making practical product decisions through implementation.

  5. 05

    Test, learn and refine

    I conducted hands-on usability reviews and used what I learned to refine navigation, comprehension and the core follow-up workflow.

Product definition evidence

The work behind the prototype and beta.

These artefacts show my work across product definition, requirements, and hands-on UX/UI workflow design and prototyping.

Sanitised layered preview of the DermaPetTrack product requirements document

Product definition · Requirements

Full product requirements document

A detailed PRD bringing together the problem statement, veterinary and human-health evidence, user roles, product scope, modular priorities, functional requirements and feature logic.

Public-safe overview of the complete modular DermaPetTrack Figma product map

UX/UI · Interactive prototype

High-fidelity Figma prototype · Full product map

A complete interactive prototype covering connected modules, user paths, screen states and key interactions across the wider product.

Sanitised layered preview of DermaPetTrack screen and workflow documentation

UX/UI · Interaction design

Annotated screen flows & interaction specifications

Selected screen-by-screen flows showing navigation, user actions, interface states and expected behaviour across product modules.

Public previews are sanitised. Contact me for more information.

Request selected material

What DermaPetTrack demonstrates

End-to-end product capability in practice.

My product experience is hands-on: DermaPetTrack is evidence that I can move from clinical insight to research, product decisions, product artefacts and a tested beta.

Product discovery

Framing a recurring clinical and operational problem through observation and user research.

Product definition

Turning findings into user journeys, priorities, scope and a coherent product direction.

Workflow & interaction design

Translating clinical needs into user flows, screen states and annotated interaction specifications for veterinary teams and pet owners.

Requirements & roadmap

Defining functional requirements, user stories, feature logic, MVP priorities and modular future directions.

Beta delivery

Taking selected workflows from concept and prototype into a functional Android and web beta.

Testing & iteration

Reviewing usability and refining the product through hands-on interaction with the working beta.

About me

Veterinary medicine showed me where better software can help care go further.

I am a Spanish veterinarian with clinical experience in Spain and Canada. I have always cared deeply about animals and the human–animal bond, while also being fascinated by how things work.

Clinical practice showed me that improving care also means improving the systems around it: how information is structured, how progress is followed and how teams and owners stay connected. DermaPetTrack became my way of working on that challenge.

DVM, Universidad Alfonso X el Sabio · Madrid, Spain

Let’s connect

I’m looking to contribute where veterinary knowledge and product development meet.

Open to product, clinical product and workflow-focused opportunities with veterinary software, animal-health, diagnostics and veterinary pharmaceutical teams. For a selected beta walkthrough, supporting material or a conversation about the broader product direction, email me or connect on LinkedIn.

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